Philosophy of handmade Wood Stock eyewear, established in 2011, is deeply rooted in Nature. Our boutique manufacture is located in the middle of the forest. Surrounded with trees we are creating our unique luxury eyewear pieces. The quintessence of every single one of them reflects our love and understanding of wood. Wood Stock high-quality durable, flexible, and light sunglasses/optical frames are a perfect symbiosis of timeless design and highest technical standard. We are making them fully dedicated, with the certainty that they will withstand many storms of life. Once owning them, you’ll feel the gentle touch of Nature, and you’ll enjoy wearing them every single moment. We stand firmly behind every eyewear piece we create. Your unique vision, full of happiness is our joy and success.
Jaka Jančič, Mr Wood Stock, is the soul of the brand, and Tamara Jančič, Mrs Wood Stock, is the precious heart and muse of the brand. Together we make Wood Stock special.
Welcome on official our website, we hope you find your new favourite pair of sustainable eyewear!
Wood Stock Eyewear is his life, and his ultimate passion (besides the Mrs Wood Stock, of course). Making unique luxury sunglasses and optical frames from wood is Jaka Jančič’s love. For years he has effortlessly studied, experimented and elaborated on the techniques how to evoke perfection from wood. Incorporating the secrets of aeroplane wing construction and the laws of mechanics to make the temples of the Wood Stock frames light, strong and flexible. Jaka is a perfectionist which reflects in every detail of his frames. He handpicks every piece of wood which is then masterfully transformed into a unique piece of art. The result every time is a perfect Wood Stock eyewear piece.
You will find Master craftsman either in his small manufacture, where he is drawing new designs together with Mrs Wood Stock, or planting a new tree in the forest.
MRS. WOOD STOCK
Tamara Jančič is the beating heart of the Wood Stock brand. She is a professional optician, taking exceptionally good care of the customers. Her role as the public relations manager of the brand takes her around the world. You can see her on prestigious fashion shows, movie premieres etc. Her strong will and dedication delivered Wood Stock from an unknown brand to being recognised worldwide.
And she is the muse of the Master craftsman, powered by a passion for the beauty they share. Since Nature is the source of their inspiration they often take long walks in the forest. In the silence, they can hear the whispers of inspiration for new unique Wood Stock designs.