»Then we appeared on a commercial TV and suddenly we were bombarded by the media. Here in Slovenia we were among first to offer the wooden eyewear of really high quality. Other TV stations followed soon, as well as newspapers and media from everywhere. Probably because we were genuine and so enthusiastic. We became more and more recognizable, at present known to anybody, actually«, Tamara says.
Then it was time for a bigger workshop, still in Konjice, 120 square meters, where they often spent the night. And this is the place where their story was brought to life.« We were contacted from the »I feel Slovenia« group – the official travel guide to Slovenia under Slovenian Tourist Board, who were to choose 1 out of 5 Slovenian products, narrowed down from a selection list, to be given as a gift to the most valuable basketball player at the European basketball championship. Finally we came out first. So the famous Tony Parker was the recipient of our glasses made of genuine Slovene wood. Still, he is not the only celebrity to wear Wood Stock glasses today. Many Slovene celebrities do, Anže Kopitar, our famous hockey player and a member of NHL, his father and his brother among others, for example.« Jaka firmly points out that neither celebrities nor anyone else wear wooden glasses. They wear glasses made of wood. Wooden glasses are made in China. What does it mean? It means that they are made with 3-part stamping machines. Wood Stock eyewear, the eyewear made of wood, is made individually, each carefully cut out with laser, then put together, laminated, fashioned, brushed, polished with sand-paper and finally brush-polished, all with my own hands.
The majority of other manufacturers of wooden eyewear around the world try to make as many glasses in the shortest time possible. They use CNC machines, therefore the poor quality and sloppy work. This kind of wooden eyewear casts a shadow upon the eyewear made of wood. All of Wood Stock eyewear is reinforced with my special technique being pliable and solid at the same time. It is up to 60 p.c. finer and lighter, more flexible and compact. Easily glazed. Can be bent to a certain degree, and if dropped onto the floor, it does not get damaged.« Jaka throws one of his glasses made of wood 10 meters away onto the floor right there in front of me. The eyewear is fine, nothing happened. »Any other wooden glasses from the market would fly in all directions. This is why it is generally believed that eyewear made of wood breaks, too and does not wear well.«